What is SEO ?

How SEO Works ???

We’ve come to develop an association — we hear the word “Google” and we do not only think of the proper noun, the name of the mammoth multinational tech company, but we also think of the verb. It’s synonymous with “to search” at this point.

Do you want to find a quick recipe for the bok choy you have decaying in the freezer? Put an annoying relative to shame over a trivial argument between bites of turkey at the dinner table? Your first inclination, typically, is to consult the omnipresent digital superstructure that is Google.

But, as you likely know, Google isn’t alone in its efforts. Bing, Ask, and a long list of increasingly obscure names also share the same function as Google. Put simply, to give you the most relevant search results for your query. Atop an ever- increasing monstrosity of material published on the internet, a few lucky candidates sit.

The sites listed, and the order of their listing, are the result of an algorithm designed to find the most relevant, effective sites for its users. 75% of users never extend their search beyond the first page of Google. That means it’s absolutely vital that you prioritize SEO. This article will cover:

— -What is SEO?
-Core Elements of SEO
-Mini Glossary of SEO terms
-How to write SEO Content

— -What is the meaning of SEO?

• SEO (Search Engine Optimization) :is the process of helping a website or piece of content rank higher in the results of Google and other search engines.
• SEO differs from paid advertisements in that it deals with organic growth.
• Working within the confines of the algorithm set by the search engines, you can optimize your presence on the web.

In order to send your content to the top of the pile, you must understand how the search engine overlords prioritize their rankings. A key element in this is understanding the intent of the users who search for specific terms.

-Core Elements of SEO

SEO techniques can be broken down into two core elements: On-page and off- page. Learning how to properly wield both types will help optimize your rankings in the search engines.

• -On-page SEO:
• On-page SEO is the practice of constructing your web page in a way that utilizes specific keywords in order to boost search visibility, increasing traffic to your page. This involves integrating keywords into your title tags, headings, and content.
• -Off-page SEO:
• Off-page SEO differs from on-page SEO in that it refers to actions taken outside of your own website. Looking beyond your own site is integral to your success, and building backlinks or “inbound links” that direct traffic to your website is essential. Links are one of Google’s top three ranking factors, This also includes content marketing, reviews, and local citations.

-Black Hat SEO

Black Hat practices refer to SEO techniques that violate the search engine’s terms of service. This can be done through a number of avenues, such as keyword stuffing, sneaky redirects, and doorway passages. Black Hat SEO techniques typically try to manipulate or deceive the algorithm.

These practices may result in being banned from the search engine and, as a result, your website will not show up in the search engine result pages.

White Hat SEO

White Hat SEO refers to any techniques that improve and optimize your search rankings without sacrificing the integrity of the website. Ways of doing this include creating good, engaging, and thorough content, fast site load times, and utilizing keyword-rich meta tags.

White Hat SEO techniques abide by the perimeters set by the terms and conditions of the search engines and are awarded for it.

— -Mini Glossary

Ultimately, the process boils down to having your website rank as high as possible on the search engine results page, or SERP. While keyword-laden content is generally considered to be the most effective way of utilizing White Hat SEO techniques, there are a number of other factors at play when it comes to where your website ranks.

The following terms will help you further understand the process of SEO.

-Algorithm: A process or formula by which stored information is retrieved and ordered in meaningful ways.

-Backlinks: Links from other websites that point to your website.

-Bots: Also known as “crawlers” or “spiders,” these are what scour the Internet to find content.

-Crawl directives: Instructions to the crawler regarding what you want it to crawl and index on your site.

-Engagement: Data that represents how searchers interact with your site from search results.

-Long-tail keywords: Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries.

-Short-tail keywords: Queries with only one or two words.

— -How to Write SEO Content ?

SEO content is content written in a search-engine-friendly way, taking into consideration the algorithm and what the crawlers are prioritizing.

Content is typically intended to route traffic back to the website, increasing the number of views, and, with proper page design and layout, the amount of time each person spends on your page. In order to successfully employ these techniques, we need to be well-researched on the keywords our core audience is using in their search queries.

These procedures are often done by a writing specialist that can work to appease the known aspects of search engine rankings and have your website sent to the top of the search engine’s results page.